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The domain bcstractor.com had the following on the web page, "Putting our name on something means everything." I observed that the website said " From etching Ariens onto our first rototiller in 1933 to stamping our logo onto zero-turn mowers today, putting our name on a machine is a very meaningful moment." They also stated " It means we believe in that machine, we stand behind it, and weve put everything weve got into it. Because we dont just put our family name on machines, we put our family name on the line. For commercial and heavy residential use. If youre the type who wants it a." The meta header had Bcs tractor as the first keyword. This keyword was followed by bcs garden tillers, BCS, and Tractor which isn't as important as Bcs tractor. The other words the site used was Garden.